3 girls from the East move to LA in 2013 and discovered we couldn’t identify with the LA brunch scene — So we created our own.
Our very first 40z & Waffles took place BET Weekend 2014 at State Social House on Sunset Blvd in the heart of LA with a few of our closest friends + Justin Bieber. We’ve grown every year since, averaging about 500 attendees per event.
Ever since, 40z & Waffles has been bringing cool kids, new artists, key influencers, dope brands, and celebrities together in LA and all over the country. With unparalleled vibes, cocktails, beer pong, chicken, waffles, and actual 40zs, 40z & Waffles has been deemed “The Hottest New Party Series” by Source Magazine and the “Place to be” by the Hollywood Reporter.
In addition to being a staple summer party, 40z has become a sought after platform for upcoming artists to perform and for brands to launch their products to a diverse consumer group.
goals
Coachella 40z Coachella House to launch Doppler Social App and Ciroc Colada
Dreamville Curate the official Sunday day party for J.Cole’s inaugural Dreamville Festival in Raleigh, NC
Monster Electronics Launch Limited Edition 24k Gold Wireless Headphones + Monster Cable Superstar 24k Gold Floating Speaker during BET Weekend
Created listening booth
800 Attendees
Gifted 10 DJs + influencers with product
Puma x NBA All-Star Launch Walt “Clyde” Frazier X Clyde limited edition “All Gold” Sneaker during NBA All-Star in New York
Built out Custom Puma Pop-up Shop within venue
1,000 attendees
Gifted 150 VIPs with Sneakers
brands
Coachella GBY Beauty set up a tooth gem station + braid bar. D’USSE + Ciroc set up open bars for attendees — one poolside, the other in the back yard where the activations took place
Monster Electronics Essentia Water
notable guests
Justin Bieber T.I. Travis Scott YG Josh Smith RJ Joe Johnson Chantel Jefferies Corey Calliet Keith Powers Cordell Broadus Kamaiyah Bas JID Tyreke Evans Brandon Jennings DJ Millie Stanley Johnson Walt Frazier Terrance Jenkins Susie Tai Ace Hood Danny Green
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