puma south beach launch


Launch Puma South Beach Storefront Location at Footlocker and create experience for local consumers


Invite key influencers, DJs and attendees to enjoy South Beach views from a rooftop while enjoying hors d’oeuvres and custom hand-rolled cigars.


In-store content to live on select influencer’s pages to promote visits to physical store

Seeded gear to influencers

350 attendees