puma south beach launch

goal

Launch Puma South Beach Storefront Location at Footlocker and create experience for local consumers

play

Invite key influencers, DJs and attendees to enjoy South Beach views from a rooftop while enjoying hors d’oeuvres and custom hand-rolled cigars.

results

In-store content to live on select influencer’s pages to promote visits to physical store

Seeded gear to influencers

350 attendees