rajon rondo + american heart association

goal

Bring Awareness to type 2 diabetes to thoroughly engage and inform the American Heart Association’s target audiences of African-American and Latino communities.

play

Pitch AHA to enlist Rajon Rondo to discuss the importance of knowing if one is at risk of diabetes and how to eat healthily

result

Create content with Rondo preparing his favorite healthy pregame meal with his personal Chef that would be posted to Rondo's Instagram during National Heart Month. The video requested his followers sign-up for the “Ask The Experts” webinar series the following day.

The sign-ups for the AHA’s “Ask The Experts” series more than doubled due to Rondo’s social media post which was posted less than 18hrs prior to sign-up.