undefeated + adidas

goal

Debut Adidas’s Nite Jogger Sneaker to a consumer audience of cool kids, streetwear lovers + influencers while highlighting Undefeated as the exclusive retailer.

play

Curate an event experience aligned with Undefeated’s authentic streetwear brand all while acknowledging Undefeated’s international expansion.

results

300+ people, Mustard, highlighting the 3 cities in which Undefeated are expanding 

Custom cuisines from each city 

Over 3k new emails captured