goals
My Krazy Life Push YG’s debut album and introduce him to a demographic outside of his local fanbase in LA
Still Brazy Introduce YG to a larger and more diverse audience to create anticipation for second studio album “Still Brazy”
plays
My Krazy Life Created first partnership + campaign of its kind with Footaction entitled “Style Means” helping to showcase YG’s West Coast Style and solidify him as a style staple
Still Brazy YG ESPN Highly Questionable + Sports Nation
results
My Krazy Life The Footaction partnership acted as artist’s first corporate endorsement deal. The deal was inclusive of merchandise supplied to wear in 5 major markets, a mini documentary. Life size cut-outs of artist in Footaction stores across the country
Still Brazy Exposed YG to an audience of 300k+ unique viewers
