yg

goals

My Krazy Life  Push YG’s debut album and introduce him to a demographic outside of his local fanbase in LA

Still Brazy  Introduce YG to a larger and more diverse audience to create anticipation for second studio album “Still Brazy”

plays

My Krazy Life  Created first partnership + campaign of its kind with Footaction entitled “Style Means” helping to showcase YG’s West Coast Style and solidify him as a style staple

Still Brazy  YG ESPN Highly Questionable + Sports Nation

results

My Krazy Life  The Footaction partnership acted as artist’s first corporate endorsement deal. The deal was inclusive of  merchandise supplied to wear in 5 major markets, a mini documentary. Life size cut-outs of artist in Footaction stores across the country

Still Brazy  Exposed YG to an audience of 300k+ unique viewers 

YG on Highly Questionable