Don Toliver

Don Toliver

product manager / atlantic records

7 plaques. 2 studio albums. 1 Billboard #1– courtney created memorable experiences, and activations; provided creative direction, marketing strategy, event management and partnership opportunities to engage and increase Don’s fanbase, drive streams + tour sales, and ultimately grow don toliver’s brand. some favorite projects include: a private dinner with fans sponsored by amazon music + moët; a homecoming parade in partnership with texas state university; bape collab; guess clothing collab; press kits and "operation support our nurses"- houston covid relief.

Creative Direction
Marketing Strategy
Event Management

amazon x moët fan dinner

Partnered with Amazon Music + Moet to provide fans with the opportunity to dine with Don and celebrate the release of Life of A DON in NYC.

houston homecoming parade

welcoming don back home to houston, tx from life of a don us tour to support the end of don toliver’s life of a don us tour and welcome don back to houston, courtney produced the “welcome home” parade. courtney partnered with the city of houston, culture fusion agency + texas southern university. TSU's band played "what you need", while students, majorette dancers and candy painted cars lined the streets. courtney provided 100 tickets for the band and students to attend don’s show in houston.

bathing ape collab + pop-up

Exclusive Bape merchandise to promote Life Of A Don album Courtney oversaw partnership and production alongside Cactus Jack or the launch of this campaign. The goal of this collaboration was to promote the fashion attribute of Life Of A Don. To increase sales and engagement, Courtney also produced a New York pop-up shop for fans to access the merchandise before it goes live online.

what you need rollout

Executed the rollout for What you Need, the first single from Don’s Life of A Don Album by creating a presence in Miami during the 4th of July weekend by adding a don lifestyle component to the usual oceanfront marketing and creating a mini film to promote the new single. What You Need is now RIAA Certified Gold with over 600K units sold. 

life of a don press boxes

Courtney curated the launch of Don Toliver’s Life Of A Don box sets. This was a way to say a special thank you to Don Toliver’s fans and influencers who supported him and his 2nd studio album. Box sets included a custom champagne glass, shot glass, plush robe, slippers, passport holder, and a personal thank you note. With over 400 distributed to partners + influencers such as Amazon Music, Spotify, Triller, Travis Scott, Chase B, and the Faze Clan, everyone was able to experience the luxury of life of a Don.

covid relief: operation support houston nurses

Curated a charity initiative during the pandemic to provide 300 catered meals by Lost & Found Midtown for the nurses at United Medical Center in Houston. Mayor Sylvester Turner proudly attended and helped serve meals as well.