Justin Laboy

Justin Laboy

the real + facebook partnership

managed justin's brand, return to social media + partnerships.

Marketing Strategy


c.luxe pitched facebook to partner Justin with "summer of love" game show hosted by the relationship expert himself. justin interviewed two influencers to get their takes on love and dating experiences. the goal was to promote facebook’s new dating platform while diversifying justin's Brand.

the real

pitched justin as "Bro Host" for his first daytime television appearance where he discussed relationships with the ladies of the real.